This project explores a complete rebranding of Burning Man, transforming it from a radical, participatory desert gathering into an exclusive cultural summit set in Davos, Switzerland. Designed for a global network of decision-makers and cultural leaders, the concept reframes the festival as a space for reflection, dialogue, and influence rather than spectacle. The visual identity shifts accordingly, replacing expressive chaos with a restrained, institutional language inspired by finance and global forums, creating a controlled and intentional experience centered on presence, power, and exchange.
This project explores a complete rebranding of Burning Man, transforming it from a radical, participatory desert gathering into an exclusive cultural summit set in Davos, Switzerland. Designed for a global network of decision-makers and cultural leaders, the concept reframes the festival as a space for reflection, dialogue, and influence rather than spectacle. The visual identity shifts accordingly, replacing expressive chaos with a restrained, institutional language inspired by finance and global forums, creating a controlled and intentional experience centered on presence, power, and exchange.